Shopify is a great platform for any business to sell its products. However, startups are more likely to turn to Shopify for starting a firm from scratch. Shopify has brought huge opportunities for people to sell online easily. It is very simple and easy to use yet 100% effective to grow. The biggest advantage of it is, its diversity. You can sell on this platform, whether you are a start-up or an already settled organization.
Although starting a business is hard, maintaining a business is even harder. This growth stage can be really painful if you are not being careful with your decisions. In business, sometimes it is possible to get lost in what to do with so many options and responsibilities and how to set healthy priorities. One way of doing smart business is to outsource your work. There are plenty of reliable data entry services and other product listing services in the market to help you out.
Now coming to the point! If you are already outsourcing your non-core activities but still confused about managing your core tasks to grow your sales on the Shopify platform, you have found the right article. There is always a right way of doing things to achieve any goal. Strategy and planning are important steps to follow to move forward in your business journey. We have listed the top five practices for you to follow. Though, there is no shortcut to success, but consistency and discipline can pave way for a rapid and sustainable business growth and generate six-figure revenue in a very short time. Chances are worthy of taking with the right planning and research, and we have provided every possible right information below.
Theme Base Profile
Shopify's theme tool is one of the best features that is easily applicable. We all know that any customer spends less than 5 seconds to make an opinion about a website. It shapes the final decision of your potential customer. Studies show that 38% of people are less likely to engage on an unattractive website. A good looking website helps in retaining customers. The definition of an attractive website is that your website should follow what your brand represents. First, you need to work on branding and your signature style if you haven't already figured it out. Then, it would be best if you generate a signature style for your website based on that. Shopify has a tremendous number of tools and guides to ease your difficulties. Still, if it is hard to handle, you can always outsource Shopify e-commerce services.
Try to create a vibe and set a mood for your website surfers. Be wise with the colour palate. Go for mild and neutral colours. Add some nice quotes or humorous comments. Keep your fonts professional and simple. They shouldn't be much complicated to read. Everything on your website must be neat and clean. There shouldn't be unnecessary things taking up space. Ensure that there is enough space between your fonts, pictures and descriptions to let everything stand out and be noticeable. That's how you should plan and create an attractive website and make the right use of theme features on Shopify. It will bring you immediate and effective growth by attracting more traffic. That will speed up your sales.
High-Quality Product Images
Your images set up your brands reputation and a part of your website traffic on Shopify. Therefore, it is important to set a good example through your images. Whether you are trying to sell your services or sell products, portraying a high-quality image does the job for you.
Human behavior is designed to be more attracted to beautiful objects and sceneries. The definition of beauty might be different for everyone, but a good quality image remains equally attractive for all people. Taking the example of social media, you must have noticed that the accounts with high-quality images tend to have a high range of followers. Influencers use this practice to engage more with their audience and retain them.
Similarly, you can better grasp your targeted audience by presenting good images. So, again, good image editing services will ease your pain. But, if you are still looking to manage it in-house, try to sharpen your skills or hire a qualified image editor. Producing images is an important task, but editing your images can turn your tables.
Identically, your images must match your brand's signature colour palette and website theme. Everything on your Shopify store has to be in the correct colour, design, and theme sequence. Product images should be neatly cut, and the background must be removed to solid colours or could be minimal. There shouldn't be any blemishes and unnecessary objects in your images. The focus must always be on your product. A good image contains the perfect angle to showcase the best side of your product. Lighting must not be dull so try to click pictures in good lighting.
Following this practice will get you a good looking website and attract the targeted audience.
Priorities SEO
Implementing a good base of SEO can prove to be your best advantage. Still, it is a neglected area of marketing by many firms. Do not make the same mistake of deprioritizing SEO. Let's imagine if the world's great artists have never put their art out there. We wouldn't have known art the same way. So likewise, you need to put your brand out there on search engines.
These search engine functions in gathering dispersed data from various sites. It lists results based on the ranking for specific search keywords. Through this process, it loads the relevant results for different search questions.
Now here comes the use of keywords. Right keywords can put your brand or products on top of SEO rankings. Be very selective with the hashtags and keywords. Think of every possible search keyword that can lead to your products by searching.
If it is too much work and not understandable to you, then there are multiple help resources available on Shopify to get you through this. You can add apps or software to enrich your website. It would be best to put a little extra work into observing knowledge, but you can take yourself to the top of the market with the right guidance and learning.
Plan Your Marketing Tactics
Planning your market journey is important to analyze your growth better. You can build an even much better marketing strategy by hosting social media virtual events, creating automated email messages, personalizing contacts, and so much more. Social media is a great way to build an audience and hit the ideal audience with marketing techniques.
A good marketing strategy may consist of:
- Social media marketing
- Email marketing
- Newsletters
- Sign up forms
- Polls
- Ads
- Surveys Personalize contacts
Product Description
The product description is very simple but a very effective way to enhance the quality of your website. A well versed and properly explained product description adds a classic touch to your site. Before finalizing any product description, judge it as a customer and ask yourself if you would buy the product by reading the description? Or did you find all the features that you were looking for? You have to be dedicated to judging your work, or you can take help from someone.
Either way, the motive is to present your product as easily readable yet well descriptive. If you find it hard to write a good description, you can easily find help through outsourcing. There are professional copywriters available to help you add value to your brand. The right use of grammar and punctuation can make your site seem high-class and create a good brand image. It helps in gaining trust from your potential customers and retaining them. Eventually, your traffic increases, which sums up to increased company revenue.
CONCLUSION
Shopify welcomes every kind of business from every region and culture. No matter what you are selling, you can make a fortune out of it on Shopify. Fashion, Fitness, Lifestyle, anything and everything are sellable on Shopify. But when it comes to selling, it gets complicated to increase sales.
Be very wise with what you choose to put on your Shopify website because anything can directly affect your sales. Experiment with new features and tools and educate yourself more about them. Read and research knowledge is the biggest weapon in business. Apply useful methods and new features, add extension and software. Keep expanding your knowledge. Elevating your style and website look can stay for the long run.
The Pearl of wisdom here is not to put your brand in a box. Do not limit yourself. Just like apps and software keep launching their updates, it's important to keep updating your profile in the business. Never rely on one source of knowledge. If you are a new business on Shopify, you can avoid experimenting and adding too many things. Best to keep it simple. Less is always more. You can start by gaining more knowledge and learning by watching your competitors. Shopify is a great platform to grow and gain. Leverage every feature of it and explore it as much as you can. The best practice to grow your sales is learning and applying your wisdom. Success will surely get you.
